These days, people try to find ways to repurpose and reuse whatever it is they get. Whether these are jars that have been emptied of their contents, decorative cans that used to be filled with cookies, or labels that look too good to be thrown out, repurposing is becoming a fast trend. If you are a company looking to increase your brand’s popularity and the awareness people have of your products, you might want to consider creating labels and tags that people can reuse and repurpose.
Imagine seeing your brand on items other than your own products. While some people may see this as a brand being used for something it does not actually represent, some people see this as an opportunity to further expose their company’s name and their product brands to those who may not be aware of these yet. This can be done with the use of stickers, labels, and tags that are decorative enough to be reused on other stuff.
Think in terms of the way some businesses create collectible cans and jars. You can create collectible vinyl labels and tags that people can use as stickers on things like refrigerator doors, notebook covers, lunchboxes, and many more. When you create something that has more than one use, you are giving your clients not only added value to something that you already sold them, but you also open your doors to personal advertising mediums.
How do you create decorative labels that can be reused as stickers and decorative tags that people can use anywhere? You can start by creating labels and even stickers that you can call collectible or limited edition. Take the route some softdrink brands take with the giveaways they have made for their promotional needs. They often say that these are collectible and are limited edition, and can only be had for a short period of time.
Aside from the time limitations, these companies also state that these are decorative and are great for creating one-of-a-kind items that only you may have. You will need to create stickers and labels that are decorative enough for people to want to use, and you can even choose an era to emulate when you create these. Ideas that you can use when designing decorative tags for promotional and decorative purposes include decades like the 1950’s, the 70’s and even futuristic designs.
If you want, you can also choose to have your mascots created into collectible stickers and labels that kids can stick to their stuff. You can even tie-in your brand with popular cartoon characters. Of course, you will need to pay the royalties associated with using such characters. The main idea is to create stickers and tags with your brand on it that people will want to use on other things.